Have you ever struggled to figure out if Google Adwords were a worthwhile investment for your company. Well here is a simple calculator that will help you work out if it’s worth it.

Simply enter the cost of clicks as suggested by Google, and see how your landing page conversion ratio (ie. your website), as well as lead conversion ratio (ie. your sales team) has an affect on your bottom line.

You will see the cost per lead, and the cost per sale under the outputs. This will make it easy for you to see if using Google Adwords will add to your bottom line. As long as the cost per sale is lower than your “lifetime value of your customer”, we would encourage you to go for it.

Please remember that 8WEB Google Adwords monthly management fees are in addition to the above discussed costs.